Hey, You, Get off of My Cloud - Protected Territories and Why they matter

“Move not unless you see an advantage; use not your troops unless there is
something to be gained; fight not unless the position is critical.” Sun Tzu, The
Art of War

Territory protection is critical when buying a franchise. An enforced territory foundation
supports the franchisee in very critical areas such as customer acquisition, customer
retention, price point, volume and expansion.
Join me on Pillars of Franchising Thursday February 7th at 5:55 ET as I discuss the real
danger of not having a protected territory and learn the difference between the often
errantly interchanged terms “protected” and “exclusive”

 

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