Melts in Your Mouth, Not in your Hands - What really is a Unique Selling Proposition?
On March 3, 1941, Forrest Mars received a patent for the most popular and long-
lasting WWII invention: sugar coating milk chocolate to make a candy. Soldiers could
carry M&M’s without them ‘melting in their hands’.
Over the years we have seen many more USP’s grace the world's stage including
Anacin with its secret ingredient caffeine, Fed-Exes overnight delivery, Head and
shoulders, and even Domino’s pizza deal of 30 minutes or it's free.
Businesses with strong USP’s reap the benefits of a higher price-point, larger market
share, sustainability, and even the magic to create the buyer’s needs.
Listen to my segment on Thursday, December 13th on Pillars of Franchising to hear
Listen to the Segment Here: